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SEO Campaign that Turned Search Engine to a Business Enabler:

The case study looks at the problem with low search engine rankings and how it impacted business for the client. It then describes the efforts put in by iNoryaSoft to improve the search engine ranking. This was done through tactical, yet outcome-oriented white hat SEO campaigns geared for the client’s specific target audience.

The client:

  • Offers courses and conducts training classes for higher education students
  • Provides on-demand and live online training for exam prep

The problem:

As the client’s current search engine ranking appears on page 2 or 3, they couldn’t utilize the online medium as a significant business enabler. Because of their absence from the first page of search results queries by their target audience, the client couldn’t expand their reach to where they mattered the most (i.e., their key audience).

With this challenge, the online enrolment process suffered. Students who discovered competitor sites on page 1 of the rankings went with the competitor institutions. This way, not many students came to know about the proven track record of the client in higher education exam prep and student assistance.

For the client, achieving first page ranking became vital to achieve their online success. They wanted to score well on the organic search traffic but couldn’t determine the keywords that helped drive more qualified leads to their websites. They also needed assistance to improve the website so that search engine bots determined its appropriate relevance and reward the site with higher search rankings.

The solution construct:

iNoryaSoft was mandated with the key objective of enhancing the search engine rankings of the client. With this, they wanted to improve their visibility, engage better with a wider audience, and enable better business through this step.

We started off by carrying off a detailed competitor analysis to understand what competition was doing to achieve higher SERPs. In parallel, we also brainstormed on the client line of business and their services in the academic sector.

As a part of our SEO services, we enabled better keywords to be added to the website, so that it tops the search results when users queried for exam prep to do higher education in the US. To improve the organic traffic, we also complemented the programme with off-page SEO tactics. This included link building and holistic website analysis to enable better search rankings. All these techniques were aimed at enabling incredible visibility boost and allow more and more students to discover the client website.

We also implemented a robust SEO performance tracking programme. With the help of clearly defined success metrics, we put systems and processes in place for near real-time tracking, so that the client is kept in loop about the RoI he gets from the SEO campaign.

The benefit:

  • The client can avail a higher volume of traffic that augurs well for the business generation capabilities of the website
  • With higher search engine rankings through SEO, the client was able to pull more visibility from competition to their own site
  • With more students coming in to visit the site, the keyword optimized content on the webpage helped in a better degree of engagement
  • The clearly articulated content helped the audience to know about the industry leading innovative measures and programs in place by the client for those aspiring to complete higher education with great outcomes
  • With the superior quality link, building the overall performance of the site was further boosted
  • Amplified brand awareness made it possible for the client to secure a higher number of enrolments and better level of conversions
  • The low bounce rate meant that the site visitors stayed longer on the site. This, in turn, further propelled the likelihood of conversions with the help of tactical yet legitimate SEO

Contact us at iNoryaSoft to know more on how you can leverage our digital marketing competencies to add substantial long- term value to your business.