When was the last time you checked your social media account? A few months or a few weeks ago??? Definitely NO; it would be a few hours or a few minutes ago. Isn’t it? With the evolution of Internet and uphill of technologies, the usage of social media platforms has increased drastically and is still expected to go further and beyond. Individuals, communities, and business organizations use social media platforms to consume, create, share, discuss, and modify user-generated or pre-made content that is posted online. But then, social media platforms can be utilized in several other ways as well. Have you ever thought of using social media for fulfilling your business goals? If you’re a business owner, willing to establish your business amongst your Target Group – then social media is not a choice, but mandatory in this digital era. How would you convert a product into a brand? But before that, hope you know the difference between a product and a brand? A product is manufactured by a company, and a customer can purchase it by exchanging money. Whereas, a brand is created by functional and emotional benefits. Building a brand does not happen overnight and it takes time. Social media plays a prominent role in brand building and helps in creating a better online reputation. Whether you want to sell your products, gain audience/subscribers, or persuade followers, they must be aware of your brand and its offerings... Why Should a Brand have Social Media Presence? Social media helps to build and establish a brand to connect with the desired Target Audience. With the help of social media, consumers can express and share their voice and opinion/feedback about a product or service. Also, social media boasts in developing loyal fandom that "leads to generate leads". Having a strong social media presence helps you to build your brand, strategic business partnerships, reduces marketing costs, and boosts up the sales. Social Media’s Branding Strategy The audience have slowly started evolving along with social media. The purpose of social media is to create a long lasting experience for customers in digital platform – still, it’s just an expansion of conventional mediums. At tough times, social media plays a crucial role to get communicated with the world when there is a depression in the brand's or organization's climate. Social media marketing not only helps business organizations connect with their consumers in a more engaging way, but also allows them to provide their consumers/audience with a call-to-action. Always develop a unique strategy for every platform. Content that works in Facebook may not work in LinkedIn and vice versa. Social Media Statistics and Facts A common fact that every internet user must know is that – every click, every view, and every sign-up on the internet is recorded somewhere.
Following are some of the interesting statistics that denote the importance of Social Media on creating brands:
- Worldwide Population – 7.6 billion
- Internet Users – 4.2 billion
- Active Social Media Users – 3.03 billion
- Average Social Media Accounts of Internet Users – 7.6
- Social media users grew by 121 million users between Q2 2017 and Q3 2017
- (which means that there is a new social media user for every 15 seconds)
- Facebook Messenger and WhatsApp handle more than 60 million messages per day
- Facebook - 2.072 billion users
- YouTube - 1.5 billion users
- WhatsApp - 900 million users
- Instagram - 800 million users
- LinkedIn - 500 million users
- Twitter - 330 million users
- Reddit - 234 million users
- Pinterest - 200 million users
- Snapchat - 178 million daily users
- Google+ - 111 million users
- Flickr - 90 million users
For more details on statistics and facts, refer to the below link:
Started in 2004, Facebook was initially used for internal communication for Harvard students. Later, in 2006, it was open to public and everyone started using it for various purposes. Now, with more than 2 billion users, Facebook is used for both personal and for business purposes. Facebook is mainly used in the B2C business model – where the business transactions are conducted directly between a company and its consumers, who are the end-users of its products and services. Facebook serves as a great tool for any kind of businesses. It is an easy and effective way to communicate directly to your customers, engage with them, and discreetly market your products and services. It is the easiest way to create a brand image. As of recent statistics, Facebook owns 60 million active business pages and 5 million active advertisers on the platform. If you still haven’t started a page for your brand, then its high time that you start one!
LinkedIn is said to be the powerhouse of social networking platform for B2B marketers. Built for business networking, LinkedIn turns out to be the right choice for the B2B business model, as it helps in lead generation. With more than 500 million members, this networking platform does not just boast a large number of users but owns users who are influential and high-level executives that most business organizations are targeting in their B2B marketing campaigns. Also, according to the recent statistics, LinkedIn is the most commonly used social media platform amongst Fortune 500 companies and is a medium that is used only for business. With more than 330 million active users, Twitter is another powerful tool that helps in building a brand identity and spread word about your organization. It is relatively easier to establish valuable connections for your business with market leaders, influencers, and other credible personalities. The easiest way to create awareness about your brand is through hashtags. Usage of hashtags helps in improving the discoverability of your brand or product. But then, one must always remember that what works for a celebrity does not necessarily work for a brand. With more than 1.5 billion users, YouTube is one the of the famous social networking platforms that allows users to upload their own video content such as tutorial videos or DIY videos. Vlogger concept has been quite famous in recent times. Owning a YouTube Channel for your business helps you out in several ways and creates its brand awareness. Instagram, a trending social media platform by Facebook, h more than 800 million active users. From major brands to local ones, family-run shops, boutiques, businesses around the world are generating proven results with the help of Instagram. Usage of hashtags helps you grow your business in a better way. A smart social media strategy builds your brand in the long-run apart from better conversions. A strong content creates value – value earns trust, and trust leads to high conversion rates eventually. Planning to create a bigger impact on social media for your brand?? Do not hesitate to contact us to get it started!
It’s time to get into and explore the DIGITAL!!!